Turkish CARREGA #1 from Frederico Roberto on Vimeo.
Carrega #4 from Frederico Roberto on Vimeo.
Carrega #3 from Frederico Roberto on Vimeo.
Carrega #2 from Frederico Roberto on Vimeo.
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The three musketeers
Torke made its first guerrilla stunt in Turkey. To launch HP Touchsmart PC, a computer with touchscreen technology, the Touchsmart Graffiti Wall was created. We have invited Turbo, the most famous graffiti artist in Turkey, to do the artwork of the wall, where 3 Touchsmarts were attached. People could draw their own graffitis with their fingertips and submit them to a hotsite. On the hotsite, where it’s also possible to create new artworks, all the participants were competing for a HP Touchsmart PC until the end of May. The stunt also counted with a press event held in one of the most popular art galleries in Istanbul. More than 100 journalists tried the product and received a t-shirt personalized by Turbo. This is a very brief sum up of what happened there....we can’t tell you everything. Not just because it was such a fantastic journey. It’s really because what happens in Turkey, stays in Turkey.
Where it all happened
Istiklal street, Istanbul, Turkey
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